Industrial Design
Visual Brand Language (VBL)
There are many elements that come together to influence someone's perception of your brand. Your products should all be an evangelist for this, building a positive reputation and brand perception for you at scale.
The look and feel of your products is one of those contributors, which we call Visual Brand Language (VBL). As a leading product design consultancy, our team at IDC build successful VBLs for clients that translate a brand's intangible characteristics into physical aspects such as three-dimensional form, material, colour and texture. Our unique approach and process can help create a consistent and trusted connection between your brand and your key audiences.
Concept Generation
We create design concepts that blend form and user experience with intricate function. The rapid generation and visualisation of ideas in the early stages allows clients to review and assess suitable directions for further development. As an experienced industrial design consultant, we work closely with clients to ensure each concept balances aesthetics, usability and manufacturability. Initial concepts can exist in a variety of sketch and physical formats including card and foam models, hand sketches, illustrations, block CAD or 3D printed models to enable rapid iteration and assessment. Take a deeper look at the steps that our industrial design involves, or our case studies to see our work in action.
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CMF: Colour, Material & Finish
Our team at IDC develop suitable CMF strategies for projects. This takes into consideration all product requirements, to make sure the approach is suitable from a brand perspective but also from a safety and functional point of view that considers the entire context of the product's life - particularly for medical devices.
IDC's deep understanding of manufacturing techniques, mass production and technical engineering means that we develop CMF directions that can be reliably implemented through production. As one of the UK’s most respected product design consultants, we combine creativity with technical expertise to deliver solutions that work in the real world.
[We know that the look and feel of our client's products in combination with their overall value proposition plays a huge part in increasing market share and enhancing consumer perception. Delivering elegant and impactful industrial design work is one of our core capabilities and something our clients value - whether it's a standalone piece of form development and CMF work or one part of a much larger development that we are delivering.
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[IDC are a very diligent company. Very friendly and they've delivered on every occasion when we've asked them to come up with a solution. I'd highly recommend working with IDC.
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Case Studies
