Visual Brand Language

Your products should all be an evangelist for your brand, building a positive reputation and brand perception for you at scale.

There are many elements that come together to influence someone's perception of your brand. The look and feel of your products is one of those contributors which we call Visual Brand Language (VBL). IDC build successful VBLs for clients that translate a brand's intangible characteristics into physical aspects such as three-dimensional form, material, colour and texture. Our work can help create a consistent and trusted connection between your brand and your key audiences.

Concept Generation

We create design concepts that blend form and user experience with intricate function. The rapid generation and visualisation of ideas in the early stages allows clients to review and assess suitable directions for further development. Initial concepts can exist in a variety of sketch and physical formats including card and foam models, hand sketches, illustrations, block CAD or 3D printed models to enable rapid iteration and assessment.

CMF - Colour, Material & Finish

IDC develop suitable CMF strategies for projects. This takes into consideration all product requirements to make sure the approach is suitable from a brand perspective but also from a safety and functional point of view that considers the entire context of the product's life - particularly for medical devices.

IDC's deep understanding of manufacturing techniques, mass production and technical engineering means that we develop CMF directions that can be reliably implemented through production.