IDC's Innovation Recognised with iDEA Award

iDEA Awards Announcement, September 2007

Industrial Design Consultancy (IDC), based in Datchet, has received an iDEA (Innovation & Design Excellence Awards) 2007 Highly Commended Award for Consumer Product Innovation.

The award was made in recognition of IDC's role in refining the design of the AirWick battery-powered air freshener, performing crucial research on wick material and fluid flow analysis to conserve energy consumption.

The iDEAs are organised by Cranfield School of Management, and the magazines Eureka and New Electronics. Now in their third year, the awards recognise and reward the key role played by mechanical and electronic design engineers to the creation of new and successful products.

“We look for factors that set companies apart, such as expertise in a particular branch of technology, a willingness to take calculated risks and proof of products that are successful in the market” said Lou Reade, editor of Eureka and an Awards judge.