IDC Helps Launch Design Council Initiative
October 2006
Managing Director Stephen Knowles gave a talk entitled ‘Commercially Effective Design — reducing the risk of product innovation.’ as part of the launch of the Design Council’s Designing Demand programme for businesses. The programme is intended to assist businesses to use design to improve their performance. Stephen’s talk looked at the following key issues:
- Why winning products need user centre design
- Why product must be developed quickly
- How to build the right development team
- How to plan the development to reduce risk and cost
- How to implement the development to the plan
The launch was part of the Thames Valley Innovation Conference which
was held in Reading and attracted over 600 business delegates, drawn
from innovative, technology and knowledge based companies. The one day
conference was for businesses, innovators, advisers and inventors who
wished to achieve greater levels of commercial success from their ideas,
innovations and investments.
For more information on the subject of ‘Commercially Effective Design’ please contact Mey Tang Tel 01753 547610.
