IDC’s design used refined illumination to ensure maximum brightness with light density and spread targeted at the sign to be illuminated, thereby consuming the minimum amount of energy.
The team used specialist high efficiency LEDs coupled with highly focused lenses which are able to direct light to exact points on the sign. IDC's engineers were able to fine-tune LED position to account for a range of sign sizes and shapes.
IDC was also tasked with improving the aesthetics of the road signs, to fit around the LED pattern and work in parallel with the lens optimisation. The challenge here was to ensure light direction and spread were not restricted.
The final design was so efficient, it became the lowest energy road sign in its class.